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GENERAL FEATURES
- When a company has accumulated a large amount of data in their interactions with customers, could use these data to better understand these customers and make better decisions.
- Data Mining is the set of techniques and tools used to find and understand relationships in a large amount of data and present them in a useful and beneficial.
- The name "Data Mining" is because if we have mountains of data, use special tools capable of digging and find the "nuggets" of useful information for our company.
- Currently many companies in the world are carrying out data mining projects in different areas to answer various questions. For example: What are the best products to sell to my clients, "What is the probability that a customer buys a product, what is the best way to group or segment my customers, what characteristics they share my best customers?, customers can do what and what not to grant credit, "What is the probability that a client is committing a fraud," What is the risk of losing this customer?.
- Powerhouse was designed and developed by data miners with many years of experience in the area, using a radically new approach on how to analyze data.
- Powerhouse is based on an innovative use of Information Theory and that it features not found in any other tool, Data Mining, doing the best job possible with the data without requiring repetitive manual tasks by the user.
- The main difference with the traditional approach is to build a Powerhouse map data information. This map lets you know exactly how much information about the problem to solve that contain data.
- There is no other data mining tool that has this capability. All of them sailing in a sea of data blindly and is therefore not possible to know if the models are being built making maximum use of available information.
- In summary, Powerhouse not only offers a simple and intuitive interface, but within minutes you will have the best model given the data that are available.
